Celebrating Women in the Trades

We have all heard about the importance of hiring a diverse workforce. For home service contractors, where women have been historically unrepresented, the time is right to hire and retain more women in management and technical roles. It’s not just about diversity – it’s good for your business:

  • 87% of the time a diverse team makes better decisions than one that is not diverse
  • Executive teams in the top quartile of gender diversity were 15% more likely to generate above average profitability
  • 55% of job seekers say it is very or extremely important to work at a company that prioritizes diversity and inclusion

And these trends don’t just apply to large companies. A recent article from SCORE showcased ways that small business owners obtain great value in a diverse workforce, including enhanced innovation, employee retention, and improved company reputation.

One lawn service company representative stated in the same SCORE article that diversity “aids in understanding potential clients”:

We have employees from a variety of different backgrounds and life experiences. While it makes us stronger as a company in general, it also makes us more appealing to potential clients. We have people who better understand certain communities and how to market to them.”

What can plumbers, electricians, HVAC, and other contractors do to attract and hire more women?

Partner with Local Trade Schools and Community Colleges

Trade schools and Community Colleges are a great source for technicians, and many are focusing on attracting female students:

  • Mechanic and repair trade programs saw an enrollment increase of 11.5% from spring 2021 to 2022.
  • The largest enrollment rise was for community colleges with strong vocational programs, which posted a 16% increase from 2022 to 2023.

Engage with Trade Groups Focused on Women

Many organizations promote the inclusion of women in the trades. Home service contractors and manufacturers are partnering with them to attract more candidates as a preferred employer. You can also sponsor a membership for your current female employees to give them resources and mentorship opportunities.

Here are some links to a few of these trade groups:

Women in Plumbing and Piping

Women in HVACR

National Electrical Contractors Association

Are you a female business owner? Do you have a story to tell about how you grew your home care contracting business? We’d love to hear from you!

Please post it on the Oncourse Home Solutions LinkedIn account or you can use the Contact Form on the Oncourse Provider Network website to send us your story. We may feature your story in a future blog or social media post!